Behavioral Mapping

Visual documentation of the positions and routes of persons in a defined area, within a certain period of time.

Booth visitor overview: This is an example of how observation can be used to visualize how many visitors visited various booths at a fair (or in a specific fair hall). The map shows the frequency of visitors and reveals the booths most heavily and least heavily visited. Insights can be used to improve fair service, guidance system, attractiveness and visitor circulation for particular booths. | image by Design Methods Finder

The following aspects have to be considered in the observation: At which places do the users appear? Which types of use exist? How often and with what time reference are these? Which areas are preferred and which ones are avoided? Do conflicts of use occur and if so where?

Video camera, alternatively pen and paper

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