Predict Next Year's Headline

In an early phase of the project, find out where the client sees himself with his company in the future and which product features can then be relevant.

The client is encouraged to notionally move his company into the future. He is interviewed and asked to name his economic goals for existing and future markets. It will be found out to what extent these can affect the design or how design can support these goals. Accordingly, appropriate design requirements are defined.

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